Children’s Garden Kindercare — Community Story Series
When we first sat down with Amy and the team at Children’s Garden Kindercare, the brief was simple and important: parents couldn’t feel the centre’s culture online. We didn’t want polished brochure-speak, we wanted warmth, safety, and community to come through naturally. So we mapped a relaxed, interview-led approach, shot across multiple days (including a festival), and focused on what makes CGK special: educators who know every child, play-based learning that feels joyful, and a community where families feel they belong. Our job was to capture real moments and turn them into a steady stream of content that keeps that feeling alive on Instagram and Facebook.
Feel the Warmth
What we did
Strategy & Plan
Production
• Multi-day shoots across rooms and outdoor play areas + festival coverage
• Educator-child moments, classroom routines, and parent interactions
• Casual, interview-led conversations with Amy, educators, and parents
Post-Production
• Warm, true-to-life grade; clean sound; gentle music choices
• Captions and on-screen headings for silent viewing
• Photo selects and carousel layouts to complement the reels
Rollout & Ongoing
• Ongoing content delivered (mix of reels, carousels, and photos)
• Posting & scheduling to IG/FB, with light copy to keep tone consistent
• Check-ins with the team to review feedback and adjust the calendar
Deliverables
• Monthly content packs (reels, photo carousels, single images)
• Posting, scheduling, and light community notes






