La Mirage Australia
La Mirage Australia came to us at the very beginning of their journey. They were launching a women’s fashion label inspired by Paris, and they needed a film that would not only showcase the clothing but also capture the brand identity they didn’t yet have. With no existing visuals, the challenge was to create something that instantly positioned them as stylish, aspirational, and memorable.
What we did
Strategy & Plan
• Worked with the founders to define the visual identity from scratch
• Developed a launch concept anchored in their Parisian inspiration
• Planned a one-day shoot at a stylish location to set the tone for the brand
• Developed a launch concept anchored in their Parisian inspiration
• Planned a one-day shoot at a stylish location to set the tone for the brand
Capture & Edit
• Fashion-focused hero film shot across styled interiors with chic furniture
• Cinematic coverage of models in the new collection
• Edited shorter cutdowns and teasers for social media rollout
• Stylish grade, minimal graphics, and a sleek final finish
• Cinematic coverage of models in the new collection
• Edited shorter cutdowns and teasers for social media rollout
• Stylish grade, minimal graphics, and a sleek final finish
Deliverables
• 1 hero brand film
• Multiple social cutdowns and teasers
• Multiple social cutdowns and teasers
The videos surpassed my expectations. The scripting is brilliant and encompasses all assets and brand work that has been done to date. The presentation seemed quite natural and doesn’t feel contrived – particularly when compared with what is currently on television.
John Doe
Designer
