BNI

BNI South Eastern wanted to show more than just a weekly meeting. They needed a film that could capture the energy, professionalism, and warmth of the chapter while also convincing visitors that this is where serious business gets done. We created a Hero video supported by member testimonials and social snippets, content designed to give prospective members a true sense of what it feels like to walk into the room.

BNI South Eastern — Where Local Business Grows Together

Filmed across multiple meetings and staged interviews, the Hero video tells the story of BNI South Eastern as a welcoming yet professional business community. Testimonials from members add authenticity, while short social cutdowns keep the chapter visible and attractive online to new visitors.

What we did

Strategy & Plan

• Clarified the goal: attract new visitors and future members
• Designed a production plan that covered meetings, networking moments, and testimonials
• Mapped content for both a flagship Hero video and supporting social clips

Capture & Film

• Filmed live meetings to capture the real vibe of the chapter
• Interviewed members for authentic, personal testimonials
• Created dynamic edits with upbeat pacing to balance warmth and professionalism

Deliverables

• 1 Hero video showcasing the chapter experience
• Multiple testimonial clips
• Social snippets for ongoing promotion
The videos surpassed my expectations. The scripting is brilliant and encompasses all assets and brand work that has been done to date. The presentation seemed quite natural and doesn’t feel contrived – particularly when compared with what is currently on television.
John Doe
Designer

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