Client: La Mirage
Services Provided: Brand Story Video, Social Media Cuts
Project Overview: La Mirage, a high-end fashion brand launching in Melbourne, tasked us with creating a branding video that captured the essence of their posh and stylish collections. Their vision was clear—bring a touch of European elegance, with a particular nod to Paris, into the heart of Melbourne.
We crafted a brand story video showcasing 11 unique styles through four life stages, from youth to adulthood. Using drone shots, hyperlapse, and carefully selected locations around Melbourne, we created a cinematic experience that blended the city’s culture with the sophisticated feel of La Mirage’s designs. A key element was the French-accented voiceover, adding that touch of European flair to the final product.
Filming at a stunning antique location, we combined slow-motion shots with detailed close-ups to highlight the fabrics and quality of the garments.
The end result? A stylish, cinematic video series that perfectly reflected La Mirage’s upscale brand identity.
